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Why is gold valuable & Why to invest in gold?

By Amir Shalev | Last update: 4/17/2023

Gold’s unique properties, rarity, and historical significance make it a valuable and sought-after metal. While mainly a safe-haven investment, It’s also used in various industries like electronics and dentistry To avoid frauds and ensure your gold is real, learn about hallmarks, conduct simple tests, and always buy from reputable sources. Stay golden and vigilant!

Why is gold valuable

The Golden Touch: Good Looks and Mad Skills

Gold is more than just a beautiful sight; it’s a metal with some serious talent. Boasting unique physical and chemical properties, gold is both malleable and ductile, allowing it to be molded into intricate designs. Plus, it’s corrosion-resistant and doesn’t tarnish, meaning it stays gorgeous for eons.

Hard to Find: The Scarcity Factor

Gold’s rarity makes it all the more precious. If it were as abundant as, say, gravel, we’d hardly give it a second glance. In fact, if you were to gather all the gold ever mined and melt it down, you’d only have enough to fill about three Olympic-sized swimming pools. Talk about exclusive!

Gold vs. Silver: Why Gold Takes the Crown

Gold’s value is often compared to that of silver, another precious metal. However, gold is considerably rarer and more corrosion-resistant than silver, giving it the edge. Moreover, gold has traditionally been the go-to symbol of wealth and power, while silver has played second fiddle.

An Age-Old Status Symbol

Gold’s value transcends time and culture as a universal emblem of wealth and prestige. Throughout history, it has served as currency, facilitated international trade, and adorned royalty and nobility. Even today, gold gifts often represent success and prosperity. No wonder we’re smitten with all things golden!

Investors’ Shiny Best Friend

During economic downturns or periods of instability, gold has long been a trusted refuge for investors. When stock markets tank or inflation soars, gold often retains its value, making it a steady and reliable investment. This safe-haven status only adds to gold’s desirability.

What is gold used for?

Gold’s allure isn’t limited to its beauty and investment appeal. It’s also highly sought after across various sectors. From electronics to dentistry, gold’s unique properties make it indispensable in numerous products, further boosting its value.Tech-Savvy Gold

Did you know gold is a total tech nerd? That’s right! Gold’s excellent conductivity and resistance to corrosion make it perfect for electronic components. You’ll find it in your smartphones, computers, and even your fave gaming consoles. So, the next time you send a text or beat your high score, give a nod to gold!

Golden Smiles

Gold is such a show-off that it’s even found its way into our mouths! Its non-reactive nature and malleability make gold an ideal choice for dental fillings, crowns, and bridges. Plus, who wouldn’t want a bit of bling in their grin?

Space Age Gold

This glitzy metal is so cool that even astronauts are fans! Gold is used in spacecraft and satellites for its heat-reflecting properties, helping to regulate temperatures in the harsh environment of space. Talk about out-of-this-world!

Golden Medicine

Gold isn’t just all beauty and no brains – it has a role in medicine too! Some forms of gold have been used in treating rheumatoid arthritis, reducing inflammation and joint pain. Who knew gold could be so caring.

How to tell if gold is real

Buying gold coins and bullion is a popular way to invest in precious metals, but it can be tricky to navigate the market, especially for newcomers. With so many options available, it can be tempting to go for the shiny, rare, and collectible coins, but these can often come with a hefty price tag and a higher risk of fraud. While the web is full of articles about how to tell if gold is real including various testing methods such as weight test, caliper test, magnetic test, “the ping” test etc. many of them are not practical in a store setting.

Here are some tips to help you buy gold coins and bullion while reducing the risk of purchasing fake or fraudulent items.

Choose Bullion Coins from Reputable Sources

One of the best ways to avoid fake gold coins is to stick with bullion coins from reputable sources, such as the US Mint, the Royal Canadian Mint, or the Perth Mint. These coins are minted by government-backed facilities and have a guaranteed purity and weight, making them a safer investment. Many prestigious mints have introduced new measures to prevent counterfeit bullion. The Royal Canadian Mint, for example, has added designs and inscriptions that are difficult to replicate. Geiger Edelmetalle and Sunshine Mint have added holographic images that require UV lights or decoder lenses. Some mints have even developed “Bullion DNA Anti-Counterfeiting Technology” that allows dealers to scan a security code and verify its authenticity with the mint. These measures help dealers identify counterfeits and remove them from their inventory.

Research the Seller

Before buying any gold coins or bullion, research the seller thoroughly. Check their reputation online, read reviews, and look for any red flags. If the seller has a lot of negative feedback or there are complaints about fake coins, it’s best to avoid them altogether.

Inspect the Coins

When buying gold coins, always inspect them carefully before purchasing. Look for any signs of damage, wear, or discoloration. Weigh the coins and compare their weight to the stated weight to ensure they are not counterfeit. You can also use a magnifying glass to examine the coins for any imperfections, such as mismatched fonts, uneven edges, or missing details.

Invest in a Gold Analyzer

Electronic gold testers are devices that use various methods to test the purity of gold and other precious metals, providing fast and accurate results. Prices for electronic gold testers can vary, ranging from a few hundred to several thousand dollars depending on the brand and model. Buying an electronic gold tester can be a smart investment for those who regularly deal with precious metals or want to ensure the authenticity and purity of their investments, as it can help prevent the purchase of counterfeit or fraudulent gold

Stick to Market Values

Finally, when buying gold coins or bullion, stick to market value prices. “Spot” is the official price of gold and is published regularly on most websites for gold. Gold bullion would typically sell for a premium of roughly 5% over spot price. When gold is in high demand, premiums could climb to 7% or more. I would never pay more than a 10% premium over spot price. If the seller is offering a price that is too good to be true, it probably is. Avoid overpaying for coins that are touted as rare or collectible, as these can often be inflated and are best left to professionals.


Other ways to invest in gold

Investing in physical gold, such as buying gold bars or coins, is a popular way to invest in the precious metal. However, it’s not the only way to invest in gold. Here are some other ways to invest in gold without buying physical gold:

Gold ETFs:

A gold exchange-traded fund (ETF) is a fund that invests in gold bullion and tracks the price of gold. Gold ETFs offer an easy way to invest in gold without the hassle of buying and storing physical gold. Investors can buy and sell shares of the ETF through their broker, just like stocks. The most known ETF for gold is GLD

Gold Futures:

Gold futures are contracts to buy or sell gold at a predetermined price on a specific date in the future. Gold futures are traded on exchanges like the Chicago Mercantile Exchange and offer a way to speculate on the price of gold without owning physical gold.

Gold Mining Stocks:

Investing in gold mining stocks is another way to gain exposure to the gold market. Gold mining companies’ stocks can rise and fall based on the price of gold, but they are also affected by other factors like the company’s financial health, production costs, and geopolitical risks.

Gold Miners ETF Funds:

Gold miners ETF invest in companies involved in the gold mining industry. These funds offer diversification and professional management, making them a good option for investors who want exposure to the gold market but don’t want to invest in individual stocks. The most famous ETF for miners is GDX

Gold Jewelry:

While not a traditional investment, gold jewelry can be a way to invest in gold while also enjoying its aesthetic appeal. However, it’s important to keep in mind that the price of gold jewelry is often higher than the value of the gold itself due to craftsmanship, design, and other factors.


1. What is special about gold?

Gold is a unique and precious metal that has captivated human civilizations for thousands of years. Its distinct properties make it special in various ways:

Durability: Gold does not corrode, tarnish, or deteriorate over time, making it a long-lasting store of value.

Malleability: Gold is highly malleable, meaning it can be easily shaped into intricate designs without breaking or cracking.

Rarity: Gold is a scarce resource, with only a limited amount available on Earth. This rarity adds to its desirability and value.
Conductivity: Gold is an excellent conductor of electricity, making it valuable in electronics and other applications.

Aesthetic appeal: Gold’s natural beauty, luster, and rich yellow color make it highly sought after for use in jewelry and decorative items.

Stability: Gold has been used as a store of value and a hedge against inflation throughout history due to its stability during economic downturns.

2. Where does gold come from, and why is it so valuable?

Gold is a naturally occurring element that is formed in the Earth’s crust. It is created as a result of various geological processes, such as volcanic activity and the collision of tectonic plates. Gold can also be found in deposits that were brought to the Earth’s surface by meteorites millions of years ago.

Gold’s value is derived from its rarity, unique properties, and historical significance. Since ancient times, gold has been used as a form of currency and a symbol of wealth, power, and prestige. Its durability, malleability, and aesthetic appeal make it ideal for use in jewelry, art, and other decorative items. Additionally, gold’s scarcity, stability, and resistance to corrosion contribute to its sustained value as an investment and a store of wealth.

3. Why is gold more valuable than silver?

Gold is more valuable than silver for several reasons:

Scarcity: Gold is rarer than silver, with a smaller amount available on Earth. This rarity contributes to gold’s higher value.

Demand: Gold has a higher demand in various industries, including jewelry, electronics, and dentistry, which drives up its price.

Investment: Gold is often considered a safe-haven investment during economic turmoil, leading to higher demand and value compared to silver, even though silver price could follow gold and be more volatile to the upside as well as to the downside.

Central banks: Central banks around the world hold gold as part of their reserves, which contributes to its importance and value. In contrast, silver is not commonly held as a reserve asset by central banks.

Historical significance: Gold has been used as a form of currency and a symbol of wealth for thousands of years, which adds to its perceived value and importance.


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