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How to Invest & Buy Gold in 2023 (Beginner’s Guide)

By Amir Shalev | Last update: 4/17/2023

How to invest in Gold – Summary:

Investing in gold has been a popular investment strategy for centuries due to its intrinsic value and stability during economic downturns. There’s a couple of options to invest in gold such as gold bars, gold coins, and gold stocks.

To invest in physical gold, select reputable dealers and minimize fraud risks. For gold stocks, consider diversifying among explorers, developers, producers, and royalty companies. Research and due diligence are key to making informed decisions in gold investments.

That’s it! If you wanna learn more on how to invest in gold, read further, here’s what I’ll cover:

  1. How to Invest in Gold?
  2. FAQs
  3. Conclusion

1. How to Invest in Gold

Investing in gold can be done in several ways, including physical gold, gold-backed exchange-traded funds (ETFs) such as PHYS , gold stocks, and gold futures. Below we will focus on how to buy physical gold as well as explain the different options for investing in gold companies.

Where to Buy Gold Bars

When purchasing gold bars, it is crucial to choose a reputable dealer and take measures to reduce fraud risks. A trustworthy dealer can be found by checking their reputation through the Better Business Bureau (BBB), reading customer reviews, and ensuring they are accredited by industry associations like the Professional Numismatists Guild (PNG). Furthermore, make sure to buy gold bars with a recognized hallmark, which certifies the gold’s weight, purity, and origin.

To reduce fraud risks, always request a certificate of authenticity and store your gold bars in a secure, insured location, such as a safety deposit box or a professional storage facility.

Where to Buy Gold Coins

Gold coins are another popular option for investing in physical gold. You can purchase gold coins from reputable dealers, online retailers, and even national mints. Some popular gold coins include the American Gold Eagle, Canadian Gold Maple Leaf, and South African Krugerrand. As with gold bars, it’s essential to verify the dealer’s reputation, check for accreditation, and ask for a certificate of authenticity.

How to Buy Gold Stocks

Investing in gold stocks offers a different approach, as you invest in companies involved in gold exploration, development, production, or royalties. There are four main types of gold company stocks:


Companies focused on finding new gold deposits. Many of the explorer companies are not traded on the NYSE exchange, but either on the Canadian exchange (TSX) or over-the-counter (OTC). One example is White Gold Corp (TSXV: WGO ). Investing in explorers can be high-risk, high-reward due to the uncertainty of discovering gold deposits. Successful exploration can lead to significant returns, but many projects may not yield profitable results. Considerations when choosing explorers include the geological location, management’s track record, and the company’s financial stability.


Companies working on bringing new gold mines into production. Example: Sabina Gold & Silver Corp. (TSX: SBB). Another company which I personally like (this is not an investment advice) is i-80 gold corp (NYSE: IAUX) which has already some production while also developing a larger project in Nevada. Developers carry less risk compared to explorers, as they have already identified gold deposits and are in the process of obtaining permits and financing to begin production. Key considerations for developers include the size and quality of gold reserves, the projected production timeline, and the ability to secure funding.


Companies that mine and sell gold. Example: Newmont Corporation (NYSE: NEM). Investing in gold producers offers more stable returns, as they have established mining operations and a steady cash flow. When evaluating producers, consider factors such as production costs, growth potential, and dividend payouts.

Gold royalty companies:

Firms that finance gold mining projects in exchange for a percentage of the future revenue. Example: Franco-Nevada Corporation (NYSE: FNV). Royalty companies provide an alternative way to invest in gold with lower risk compared to direct involvement in mining operations. They benefit from rising gold prices and increasing production without bearing the operational risks and costs. Look for royalty companies with a diversified portfolio of assets, a strong management team, and a history of delivering consistent returns.

To invest in gold stocks, you can use a traditional brokerage account or an online trading platform. Research each company’s financial health, management team, and project pipeline to make informed investment decisions. Additionally, consider diversifying your gold stock investments across different types and regions to minimize risk.

2. FAQs

How do I start investing in gold?

There are several ways to invest in gold, depending on your financial goals and investment preferences. Some of the most popular options include buying physical gold, investing in gold ETFs or mutual funds, trading gold futures, or purchasing shares of gold mining companies. Before investing in gold, it’s important to do your research and understand the risks and potential rewards of each investment option. You may also want to consult with a financial advisor to determine the best investment strategy for your individual needs.

Is gold a good investment?

Gold is widely considered a good investment for those looking to diversify their portfolio and protect against inflation. Historically, gold has been a reliable store of value and a safe haven asset, particularly during times of economic uncertainty. As a tangible asset, gold can provide a sense of stability and security to investors, which is particularly attractive in times of market volatility. While there are risks associated with any investment, gold has a track record of holding its value over time, making it an attractive option for long-term investors. Overall, gold can be a solid investment choice for those looking for a safe haven asset and a hedge against inflation.

What is the best way to buy gold?

The best way to buy gold depends on your individual investment goals and preferences. If you’re interested in physical gold, you can purchase gold coins or bars from a reputable dealer. It’s important to do your research and choose a dealer with a good reputation and competitive pricing. If you’re interested in investing in gold ETFs or mutual funds, you can purchase shares through a brokerage account. Ultimately, the best way to buy gold will depend on your investment goals, risk tolerance, and preferred investment vehicle.

How much does a gold bar cost?

The cost of a gold bar can vary widely depending on the size and weight of the bar, as well as market conditions and other factors. As of March 2023, the price of a 1-ounce gold bar is approximately $1,950 to $2,000, while a larger 1-kilogram gold bar can cost upwards of $60,000. It’s important to keep in mind that there may be additional costs associated with purchasing and storing physical gold, such as shipping fees and insurance costs. Before buying a gold bar, it’s important to do your research and understand the costs and risks associated with owning physical gold.

3. Conclusion

In conclusion, investing in gold can be a valuable addition to a well-diversified investment portfolio. As a safe-haven asset, gold can help protect against inflation and market volatility. With various investment options available, including physical gold, gold ETFs, and gold mining stocks, investors can choose the option that best suits their investment goals and risk tolerance.

As with any other investments, it is important to do thorough research and consider the potential risks and benefits before investing in gold. Still, by following sound investment strategies and staying informed on market trends, investors can make informed decisions about investing in gold in 2023.

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